The Horseshoe



The Horseshoe is the student news at Denton High School. Our print edition is published approximately 4 times throughout the school year. Our online edition ( is updated daily and currently has over 1,000 unique visitors each month.

The Horseshoe can run your finished ad copy or an advertising representative can design your ad to target it to the student market. We will be happy to work with you to meet all your advertising needs. If you need to contact us immediately, you can reach us by calling (940) 369-2150.

Online Ad Rates

  • Leaderboard – $50 per month (Static ad above all content. Does not rotate.)
    • Size 728px wide by 90px tall
    • Can link to your own site.
  • Square – $10 per month (Rotates with other advertisers.)
    • Size 300px wide by 300px tall
    • Can link to your own site.

Print Ad Rates (Black and White)

  • Business Card – $35 per issue
  • 1/8 Page – $50 per issue
  • 1/4 Page – $75 per issue
  • Half Page – $125 per issue
  • Full Page – $200 per issue

Print Ad Rates (Color)

  • Business Card – $42 per issue
  • 1/8 Page – $60 per issue
  • 1/4 Page – $90 per issue
  • Half Page – $150 per issue
  • Full Page – $240 per issue

Print Ad Inserts 

Space and Copy Policy

All ads and contracts must be in the office 7 calendar days prior to distribution. Advertisement pre-run proofs can be guaranteed if advertisements and contracts reach us within that time. Copy changes for multiple or standing advertisements must be submitted 5 days prior to distribution.


  • Tearsheets available upon request, call (940) 369-2150 or email [email protected] for more details.

 Print Regulations Policy

The Horseshoe reserves the right to edit or reject any advertising unfit for publication
The Horseshoe will not accept advertising for the following:

  • Alcoholic products
  • Drugs, drug products or drug paraphernalia
  • Tobacco products
  • Establishments in which alcoholic beverages are the main focus
  • X-rated movie theaters
  • Sexual products or stimuli
  • Any product of which the use is prohibited for minors

News stories and free notices do not accompany any class of paid advertising. Copy resembling news stories will be marked “paid advertising.”

*All pricing information is subject to change. Please email [email protected] for more details.

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Student News Site of Denton High School in Denton, Texas